Brand creation and communication
Concept launch and community management
Yoäg is a community of Yoga enthusiasts, initiated by Coralie Sawruk, teacher and creator of Yoga podcasts, who wanted to share a simple and harmonious lifestyle with "Yoägers" of all levels. Yoäg offers Yoga breaks and Yoga retreats, to recharge and enjoy a beneficial disconnection.
Headerpop worked on the conception of the Yoäg brand, name research, logo, website creation, graphic charter, and accompanies its digital strategy on a daily basis.