360° DIGITAL CAMPAIGN AND PRESS RELATIONS
Visit Ardenne, the cross-border destination between Belgium, France and Luxembourg, has entrusted us with the mission of accompanying them to make people discover or rediscover this surprising yet next door region. The Ardennes are ideal for escaping and going on an adventure. The slogan sums up the positioning and the spirit of the campaign by Headerpop "Go far, next door".
The website partirlointoutpres.visitardenne.com enhances the beauty and the many emotions of the place through photos and videos. A display and digital advertising campaign as well as a new editorial line on social networks support the new positioning.
At the same time Headerpop coordinates the press campaign in France / Belgium / Netherlands / Germany and the influencer strategy.