Atout France press relations
Press strategy and press kit
RemarkableFrance is a program launched by Atout France to promote unknown French tourist destinations with strong potential. The programme promotes a slow tourism approach for holidays off the beaten track.
Headerpop has supported the programme's press relations, in collaboration with Puzzle Media, in particular by producing a press kit, in two versions for the English and French markets, to present these 19 unexpected places, remarkable sites and cities, with their culinary, natural, architectural and cultural heritage from various angles.