Miro in Cube contest
Communication and contest organization
University of Perpignan has organized an innovation contest in partnership with Microsoft and the World Tourism Organization. "Miro in cube" is the first innovation contest on cultural m-tourism. M-tourism covers all the solutions of organization of displacements via connected tools as well as the services offered by new technologies (GSP, WiFi, 5G).
University of Perpignan contacted Headerpop to present the event to the media through a complete press kit, a press release and press relations. We obtained several web publications in media such as la Tribune, Veille Info Tourisme, l'Echo Touristique, Actualités jeux vidéo,... As well as in print media such as L'indépendant Catalan, La Tribune, La Gazette Officielle du Tourisme, La Lettre T, La Dépêche du Midi,...