Pop-Up L'Auberge Espagnole

Communication campaign

Valorization of the concept

Hub.brussels entrusted us with the mission of supporting the communication of the Auberge Espagnole, the business incubator, a real "booster" of innovative commercial activity for Brussels Capital.

Our role was to communicate on the proposed approach (coaching and temporary availability of a shop in the heart of Brussels) to motivate candidate designers to participate in the adventure. We also worked on the notoriety of the pop-up store among the general public in order to enhance the value of the point of sale as such.

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