Marketing plan design
CREATION OF A MARKETING PLAN
Headerpop worked with the FTPN (Tourism Federation of the Province of Namur) on the implementation of a marketing plan proposed to the province's tourism partners, in line with the major trends of affinity and experiential tourism, as well as the needs and expectations of the destination. The objective of this project is to federate all the tourism stakeholders of the Province of Namur around coherent and coordinated actions throughout the year 2020.
The marketing plan has been worked on in order to correspond to a positioning resolutely turned towards the future of the destination and thus propose a new dynamic. The project has been designed to meet the expectations of the 4 priority targets that have been studied: contemplative nature, couples, new families with young children and groups of friends.
The layout of the marketing plan has been worked on in order to correspond to the visual charter of the FTPN while proposing a dynamic and modern layout that facilitates reading. The 72p brochure intended for printing presents the new 2020 marketing plan for the FTPN's tourism stakeholders.