Influencers strategy in FRANCE
As part of its new communication strategy, the US skate brand asked Headerpop to find alternatives to classic press relations strategies. We chose strong items from the winter 2016-2017 collection and sent them to influencers selected by the agency (architects, photographers, set designers, dj, radio presenter...).
The objective of this campaign was to propose a good list of influencers and ask each of them to post on Instagram a photo with the clothes and accessories to create a buzz around the brand .
Example with Teddy Morellec, Parisian photographer, who wears the clothes Element and realized this shooting for the brand.